My Business

Drive Website Traffic – Maximise Sales – Get Found Locally

Google My Business

Drive Website Traffic – Maximise Sales – Get Found Locally

49%

Verified businesses on Google are twice as likely to be considered reputable by users

75%

of Google My Business listings are being found through organic search

29%

increase of people clicking through to a businesses website from inside the listing

Here’s what we can do for your Local SEO!

What is Local SEO?

Local SEO, is your Google My Business listing. Which after many years is now being referred to as a Google Business Profile, which I think sounds much better. It is a free tool that lets you manage how your local business appears across Google products, like Maps and Search. 

Sometimes referred to as the Local 3 Pack, as it promotes the top 3 listings that appear under the local map.  If you run a business that serves customers at a particular location, or you serve customers within a designated service area, Google My Business can help people find you. 

Maintaining your business presence on Google My Business can help customers discover the products and services you provide, contact you, and find your location. Google My Business continues to be the biggest driver of local SEO success, with quality links coming in at a close second.

Each listing features detailed information about the business. Tell Google your hours, website, phone number, and location (a street address, service area, or place marker, depending on your business) Add a business description, products, reviews, photos, videos and 360 virtual tours. 

For many potential clients, you can build trust and a reputation. When someone searches for a local service on Google, Google My Business results feature prominently at the top of the page. 

It is designed to improve how your business appears online so new customers can find you. It is your Local SEO, also known as the Google 3 Pack. Your listing points customers to your website, allows them to make a call directly from the listing, leave a review, or ask for directions. 

Images, but more importantly a Business (Streetview) virtual tour are vital drivers to give your listing a boost and get you in the Google 3 Pack. Your GMB listing shows up on Google Maps and Search.

Google My Business can generate new website traffic, phone calls and visits to your premises. 

It’s critical to remember that this is not a set it and forget it type of thing. Things change, your business changes. 

Managing listings can boost sales and bookings, and give you the edge over your local competitors.

Many business owners, either are not aware of it’s importance and power, do not have the time, or the knowledge of how to set up the listing correctly. 

There are many ways to engage and manage the listing successfully.  Updating,  and management of the listing regularly, is a commitment which many business owners cannot always uphold.

GMB listings are set near the top of every search result, such as ‘plumber near me’, or ‘bakery Milton Keynes’, etc. They often show up first, after Google paid Ads but above organic listings(website url’s).

The most important thing is getting results, and fast. You want to see how your Return on Investment is providing,  a return. 

When I optimise and manage a Client’s Local SEO, I provide a Grid report before I commence any work! I usually work with 3 keywords that we have pre-agreed. I run a report for each keyword. About 6 weeks later I run a 2nd set of grid reports to measure changes. 

The grid report, which is better explained as a grid map, isn’t full of jargon. I provide an easy to read map showing your results in a grid format. You want ease of use, and quick to view so that your information and updates can be read in 30 seconds. You need to attend to your business, not waste hours trying to understand a report on rankings, or a call to discuss. It’s all very simple to view as you can see from the attached maps.

You’ll notice that in 10 days there has been a significant shift, with no red markers showing. By January all markers are showing green and ranking 1st and 2nd in the local area This is a quicker win than website SEO. It often provides a very good return on your money. 

Yes, you read that correctly! It’s rare that a business will offer a return of your money. I cannot guarantee that sales or bookings will be made. That is is down to each business, but I can guarantee that your rankings will move. If not, I’ll return your investment!

Local SEO

If you would like more information about Local SEO, also known as the Google 3 Pack, and how we can rank your Google Business listing, book a free no obligation strategy call. We can work with you to optimise and manage your Google My Business listing. We can even set up your listing if it’s not already been claimed. If you’d like to take the helm we also offer a training service, so you can manage your own listing.