Local SEO, is your Google My Business listing. It is a free tool that lets you manage how your local business appears across Google products, like Maps and Search.
Sometimes referred to as the Local 3 Pack, as it promotes the top 3 listings that appear under the local map. If you run a business that serves customers at a particular location, or you serve customers within a designated service area, Google My Business can help people find you.
Maintaining your business presence on Google My Business can help customers discover the products and services you provide, contact you, and find your location.
Google My Business continues to be the biggest driver of local SEO success, with quality links coming in at a close second.
Each listing features detailed information about the business. Tell Google your hours, website, phone number, and location (a street address, service area, or place marker, depending on your business) Add a business description, products, reviews, photos, videos and 360 virtual tours.
Optimisation and Management
Please get in touch regarding your listing
For many potential clients, you can build trust and a reputation. When someone searches for a local service on Google, Google My Business results feature prominently at the top of the page.
It is designed to improve how your business appears online so new customers can find you. It is your Local SEO, also known as the Google 3 Pack. Your listing points customers to your website, allows them to make a call directly from the listing, leave a review, or ask for directions.
Images, but more importantly a Business (Streetview) tour are vital drivers to give your listing a boost and get you in the Google 3 Pack. Your GMB listing shows up on Google Maps and Search.
Google My Business can generate new website traffic, phone calls and visits to your premises.
It’s critical to remember that this is not a set it and forget it type of thing. Things change, your business changes.
Managing listings can boost sales and bookings, and give you the edge over your local competitors.
Many business owners, either are not aware of it’s importance and power, do not have the time, or the knowledge of how to set up the listing correctly.
There are many ways to engage and manage the listing successfully. Updating, and management of the listing regularly, is a commitment which many business owners cannot always uphold.
GMB listings are set near the top of every search result, such as ‘plumber near me’, or ‘bakery Milton Keynes’, etc. They often show up first, before Ads or other listings.
If you would like more information about the Google 3 Pack, and how we can rank your Google Business listing, book a free no obligation strategy call. We can work with you to optimise and manage your Google My Business listing. We can even set up your listing if it’s not already been claimed. If you’d like to take the helm we can provide a 30 minute training service, so you can manage your own listing.